Spearheaded by ESI Design, our team took on the challenge to develop a massive real-time digital canvas embedded in the 900 North Michigan Shops' ceiling, inviting visitors to look up, into moments of delight.
Powered by our RealMotion platform, the 190-foot long media feature divided into ten sections reveals dynamic and evocative content. From lifelike flocks of birds which will never fly the same way twice, to bristling trees growing brighter by daylight - data storytelling is the star of the show.
Visible from all seven floors of the atrium, the ultra-high definition canvas also serves as an innovative marketing tool. From one minute to the next, branded content and local works of art can be showcased thanks to a user-friendly content management system.
As optical illusions embellish the luxurious ceiling, retailers and artists are encouraged to narrate stories that will make us want to look up, just a little while longer.
View the project > bit.ly/2DZfLDD