The SOURCE's four-part video mini series looks at what has proved a growing and definable trend in 2011: fashionable and charitable collaborations. What are the ingredients of such successful, charitable ventures, and how and why do they come about?

To discover more, the SOURCE spoke to the World Food Programme about its support from up and coming designer Bunmi Koko, the White Ribbon Alliance about its Mama Mia partnership with Minna and Henrietta Ludgate, the Esther Benjamins Trust and American Intercontinental University London about their new projects plus innovation in sustainability, and Ai ‘heart’ Japan about their landmark Art and Couture Auction for Civic Force Japan.
With thanks to The White Ribbon Alliance and Stara Thomas for the use of their music, and to WRA for the use of their photos.

SOURCE Intelligence Magazine:

The Ethical Fashion Forum is the industry body dedicated to a sustainable future for fashion. A not for profit organisation, EFF aims to make it easy for fashion professionals to integrate sustainability at the heart of what they do.

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