Just 30 years old, Alex Trochut is one of the most internationally renowned Spanish designers. Typographer and illustrator, Trochut shows us in this book his most intimate, most personal and, at the same time, professional side.
Trochut talks about his professional influences such as Dali and Miro and of course about his work, but also about his creative processes. In this book we find an entire series of sketches and the transformations his ideas undergo from the moment they are conceived until they reach the paper.
Alex Trochut's illustrations, designs and typography take the modern notion of minimalism and flip it on its side.
Trochut's work philosophy is 'More is more'. It is rich with elegant, brilliantly detailed executions that simultaneously convey indulgence and careful, restrained control.
Trochut is driven by a desire to constantly evolve, which can be seen in his eidetic body of work.
The Alex Trochut's monogram is printed on the cover with phosphorescent ink.