Behavior created the online interactive experience for HBO’s series True Blood, by acclaimed writer, director, and executive producer Alan Ball. The True Blood website is an innovative focal point, rooted in the story and characters of the series.

The site uses True Blood’s week-by-week storyline as the primary means of navigation. Every week, a new home page is presented, reflecting the current installment of the plot and inspiring viewers to dig deeper by watching additional videos.

Fans can access a myriad of external sites created through HBO’s extensive marketing campaign, and the devoted can visit, a fun micro-site we created to “market” a blood drink frequently referenced in the show.

Case Study:

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