The Wade Brothers handled the print and live action material to launch the new Keds campaign, called "How Do You Do?" The buildup of artist collaboration and partnerships culminates in the 2011 “How Do You Do?” campaign, which will encourage the target audience to create and collaborate, and emphasizes the idea of Keds sneakers being a canvas used to express that creativity.

Agency: Collective Studios
Creative Director: Joe Cavallaro
Designer: Jimmy Guerrero
Directors: The Wade Brothers
Producer: Terri Montgomery, Gitchigumi Films
DP: Johnny Eastlund
Post: Joy Moeller 19 Below
Sound: Noel Selders Substream

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