Julien Faure was born to craft high-quality ribbons the old fashioned way, leading an operation that carries out a trade in very much the same manner that earlier generations did. Faure’s company is located in the quiet village of Saint-Etienne, a short drive from Lyon and a historical center for quality ribbon-making. He employs skilled artisans trained to operate shuttle looms that in some cases date from the 19th and early 20th centuries, producing ribbons for clients that make up the top tier of French and European fashion. These include Chanel, Hermès, Lanvin, Christian Louboutin and, now of course, Tudor.
In this exclusive video interview, Julien Faure explains how his company makes what may just be the finest fabric watch straps in the world.