Nefesh B'Nefesh, one of the largest institutions that helps Jews move to Israel, launched this campaign to encourage American college students to make aliyah.
The footage was taken by another production company a few years before. Nefesh b'Nefesh, looking for a fresh approach to the same subject, came to HOFFMAN PRODUCTIONS to revamp and re-edit the outdated video they already had. The task was to make it more exciting and fitting for today's college students. HOFFMAN PRODUCTIONS used the latest technology in order to give the movie a modern look and fast-paced rhythm. The slogan "Live out of the box" was created by HOFFMAN PRODUCTIONS, along with the title animations that give this promo a fresh look.
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