3,450 Cigarettes on acrylic / 28" H x 44.5" W
Exhibition: Typography in Contemporary Art
May, 8th - July, 17th 2011
Museum for the Printing Arts Leipzig, Germany
Flavor is part of an installation series created to expose audiences to a particular idea through the power of typography and demonstrate how it could communicate and represent outside of the usual screen and print based forms.
This piece was created using over 3,400 cigarettes that spell the word flavor. The cigarettes are half smoked showing the nicotine in them; in total, this piece has a size of 28" H x 44.5" W. Flavor was born to criticize the cigarette industries for marketing products that are detrimental to people's health and to expose the deceitful nature of advertising by turning companies' messages into their opposite of their marketing objective.
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Music by Baxter / Fading