Ruff Cycles Configurator

The configurator at Ruff Cycles takes the interaction one step further. Once the customer has clicked or tapped on one of the components of a bike, the focus shifts to that component (similar to Weber’s experience), and it gets highlighted while other parts are grayed out. On mobile, all individual components are listed horizontally and act as tabs, and customers can swipe through them. (http://store.ruff-cycles.com/ruff-cycles-customize-your-bike.html?dna=RUFF-136093969)