Heineken Urband Beats is an MTV show which quarterly invites internationally renowned bands/artists (such as Cut Copy and Crystal Fighters among others) to get an insight of their background and trajectory as well as find out interesting facts about their recent projects and info on their tour dates.
All of this is topped off with an exclusive performance by the guest band/artist of each episode.
We conceptualized, art directed, designed and developed the entire graphics package as well as the website for the show - heinekenurbandbeats.com
Client: Heineken - heineken.es & MTV Networks - mtv.es
Production Company: MTV Networks - mtv.es
Graphics package concept, art direction, design, 3d & motion graphics
Live Action: Directed and produced by MTV Networks & Micropunto Films - micropuntofilms.com
Graphics Package Music: 'Bored with this planet' - The Chinese Stars - myspace.com/thechinesestars
If you have missed out on any of the episodes and/or performances make sure to check them out on the website - heinekenurbandbeats.com - and stay tuned for the upcoming ones!