Singapore’s adoption of smartphones puts them on the leading edge of a worldwide cultural shift.
Google conducted a survey of 30,000 people in 30 countries. Their research revealed some surprising facts about the global adoption of smartphones. Google’s Ryan Hayward shared the findings with XK9; he asked us to create an animated infographic to share the results. Armed with a bullet-riddled PowerPoint and a list of statistics, we delivered this video – in 48 hours.
For this kind of information to have an impact it needs to be effectively presented. If it isn’t engaging, it won’t stick. Our goal was to reveal this extraordinary information in a well-designed, memorable way. This video became the first of a series that detailed findings from Asia-Pacific nations.
Design + animation: Bill Dawson
Whirligig (soundtrack): William Henries & Steven Haller
Music Supervision: Jenny Kishazy, De Wolfe Music Library