Join LaVerne H. Council, managing principal for enterprise digital strategy and innovation, as she explains how to go beyond just managing your business relationships to learning how to cultivate them to help solve you and your clients’ challenges. BRM is not just about management – it’s creating, cultivating, growing, harvesting, and re-investing the rewards of deep business relationships. Some BRM skills are inherent, and some are learned. Those who focus only on what it takes to “manage” business relationships will fail. An examination of what BRM means for leaders building strategic partnerships to innovate and solve crucial challenges.