This is the way Lucas found to say goodbye and thanks to the city that made him happy for 4 years. This idea was sponsored by the entertainment company Atrapalo.com and used very successfully as branded content.
• +800,000 views online
• +80,000 people shared it on Facebook
• Tweets reached more than 850,000 people
• Press coverage all over the world
• It was featured on three TV channels: ABC News (NY), NHK (Japan) and SBT (Brazil).
• 7 marriage proposals :)
• Most importantly, it inspired heaps of people to do similar acts of kindness.
Writer & Director
Cinematographer & Editor
‘Change the World’ by Jessica Allossery