For GEELY Automobile we have created the AV Software content at the 2011 Shanghai Auto Show.
GEELY’s booth concept had the biggest LED screen among all this year’s exhibitions. Not only with a size of over 1.000 sqm, its multi-layered structure also created a gigantic perspective to the audience.
Our assignment was to produce a communication and AV concept, which was displayed daily during the auto show. The communication concept was built around the “source” of the main LED Screen (6MM). Natural elements (sun, water, wind) as well as visual elements to show Greely’s heritage (Hangzhou) were used. Very broad pictures were created and filled with iconic Chinese sceneries, music was created especially for the AV loop. It generated a great setting that resulted in an award-winning booth for GEELY.