Franchise Freedom - a flying sculpture by Studio Drift in partnership with BMW is a performative artwork at the interface between technology, science, and art.
An autonomous flying swarm of 300 Intel® Shooting Star™ drones, Franchise Freedom exposes the tension between individual freedom and safety in numbers. The sacrifice made by the individual subjecting to the group gives off the illusion of freedom, creating a never-ending cycle. It is the first time that a natural phenomenon will be imitated by machines working with decentralized algorithms at this scale.
Franchise Freedom is premiered at Faena Hotel during Art Basel in Miami Beach 2017 and is represented by Pace Gallery. Music composed and played by Joep Beving.