Complete with permanent city-based teams and a brand new arena in Los Angeles, Overwatch League is the first major global esports league, transforming the 30-million-strong gaming community around the hit game Overwatch, into a permanent league that goes far beyond the tournaments and remote teams that defined esports until now.
The league needed a branding package to match it’s ambition, and we worked with Blizzard to build it from the ground up. We created a comprehensive package that included a signature design and animation language, epic venue graphics and promotional design to capture the bold personality of the league and its droves of viewers tuning in through digital, social and broadcast platforms.
Client: Blizzard Entertainment
Air Date: 2017
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