All entrepreneurs start their companies because they think it will give them freedom—freedom to work on their own terms, be their own bosses, and create a company that meets their needs. But so often the opposite happens, and they end up building businesses that, while profitable, fall short of their original goals and motivations, leaving them unsatisfied and unfulfilled.
The Big Enough Company explores how to grow your enterprise in a way that sustains your own personal goals and needs, not someone else's standards. Drawing on the true stories of nearly 100 entrepreneurs, as well as their own experiences, Lancaster and Abrams guide readers through the best principles that really matter when you work for yourself. This book empowers entrepreneurs to ignore popular "wisdom" and peer pressure to take charge of their businesses in a way that will help them succeed on their own terms.
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