On the playground, a little boy get treated bad by a group of older boys. Everyday they remove his McDonald's-Lunch, until one day he comes up with a clever idea to outsmart the bad boys...
Cannes Lions Shortlist 2011
Agency: DDB Tribal Group Berlin, HEYE & Partner München.
Production: Hager Moss, München.
Copywriter: Res Matthys
Director/DOP: Sven Lützenkirchen
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