We are constantly seeking relevant and useful information. The way we seek out that information changes and evolves constantly. With new technologies and new devices, we find ways to be more effective and efficient in our quest for knowledge.
So what does that mean for us as marketers? Our marketing strategy needs to be a living, evolving part of our everyday efforts to adjust and adapt to these changes and how the audience we are trying to target is searching.
At the heart of our strategy should be 2 things:
1. Context – device, location, time
2. Intent – what people want
The goal for marketers, then, is figuring out the consumer’s intent — what the consumer wants or plans to do at that moment or in the future. The more marketers understand consumer intent, the more personalized and effective their strategy will be.
Our goal is to help you win both of the moments that matter. Your audience’s context and intent. If we can make our marketing most relevant to a person’s intent AND context, we will win in this evolving, constantly connected world.
Xcite Media Group helps you stay ahead by making sure your complete digital strategy (search, local, social and your website) works together to win these moments that matter.