Acero Crowns manufactures pediatric crowns for dentists, and have to compete with a multi-billion dollar mega-conglomerate with unlimited marketing budget. The owner reached out to me wanting to create a funny video that could show the frustrations pediatric dentists face on the daily, and how Acero crows could simplify their day. We wrote the script, shot, edited and produced this and the client was thrilled. We shot on location in Provo, UT with an 8-person crew and 4 paid actors, and did the product beauty shots in studio. Cameras were RED Heliums.