Five-minute audiovisual teaser for Open Content, a project for cultural, creative & digital heritage business development.
We stole and re-arranged some inspiring thoughts as we saw fit. To watch, click play on the screen; for plot and (management) summary, read on.
What to do when your content can be infinitely copied by anyone with access to the Internet? How can you add value to your content when it’s be found anywhere, for free? Where’s the business in open content? How can you make it work for you - instead of against. How can users make open content work for you?
Today’s world is one of super-abundance: digital and/or digitized content will be found, sooner or later, by anyone prepared to look for it on the web. So what does this mean for people working with content?
Many – across different industries – are starting to realize that sealing it up, fighting something that’s turning into common practice, is futile. But the clever ones are seeing opportunities.
Actively freeing up content, dropping it into the web for everyone to see and share, hugely increases your potential audience. Better still, a small part of that audience is very eager to become a partner - or co-creator. This part fills in the blanks, places context and conversation around your content, passes it on, and adds value for thousands or millions of others in your potential audience.
Free doesn’t mean it’s being given away - only that someone else is picking up the tab. And it doesn’t stop there. There are ways to turn your end-users into clients again; the trick is to build something around your content, something better than free.