Playtime is a tribute to Jacques Tati, NOT an anti-paparazzi project. This is an experimental design project. We do not care about celebrities and their paparazzi. We care about experimentation, metaphors and ... Jacques Tati.
Inspired by Jacques Tati’s film Playtime (1967), this series illustrates these garments’ ability to metamorphose when one tries to take their picture. Playtime 1 reacts to a camera flash by contracting and becoming blurred as the fabric, activated by light-sensitive sensors, begins to undulate. For ying gao, this blurriness is a space of freedom which defies the supremacy of the image, that capital element of the fashion milieu.
Playtime 2 also reacts to its environment: by means of light-sensitive light pads hidden in the fabric, the dress emits a fairly strong light when struck by a camera flash. There is thus a quite playful element to this piece, which thumbs its nose at fashion shows where photography is king.
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