Samsung’s latest phone, the Samsung Galaxy Ace required an ad that could visually depict the functions of its new phone, and its Agency M&CSaatchi Abel, turned to Luma to bring the concept to life.

We wanted to achieve a final product that was fun to watch but also packed with as much visual detail about the product, which of course included bringing our little friend, the Android robot, to life.
M&CSaatchi Abel found Luma to be the ideal candidate to realize the project.

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Software used: Softimage rendered with Arnold, AfterEffects


Client: Samsung
Agency: M&CSaatchi Abel
Creative partner at M&CSaatchi Abel: Nick Liatos
Animation Studio: Luma
Creative director at Luma: Gerhard Painter
Producer at Luma: Helena Batty
Head of 3D: Werner Ziemerink
Animators: Martin Sen, Sam Cutler
Compositor and Interface Designer: Johan Scheepers

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