The Coffee Bean & Tea Leaf contracted us to create a culture video that explored the diversity and relationships within the company. We worked closely with the writer & developer, Allan Gibson to produce the project and this short highlight reel.
During the course of this project, we had a chance to visit various CBTL locations, the headquarter office, and the roast and distribution center. It was clearly evident from meeting all the personalities at these locations that the mantra at CBTL is to build from within, allowing people to excel and find a home at the company. We met with people from all walks of life, people who were not native English speakers, people who started working at stores and are now in upper management and they all shared the same vision: Coffee Bean & Tea Leaf is 'my life.' This was one of the most joyful experiences we have had in the 20 plus years we have been in business.
Behind the scenes: We shot this entire reel with multiple Canon 5D DSLR cameras, sliders, a glidecam and jib.