本インスタレーションは、SHISEIDOのTeam 101 とコラボレーションし、感覚に働きかけ自分の可能性を目覚めさせる“ニューロサイエンス”に着想を得たSHISEIDOの新スキンケアシリーズの世界観を表現するために制作した。資生堂銀座ビルの1階から2階の吹き抜けを貫く、高さ約9mに及ぶ、新素材ファイバーを使った光の表情が変化する大型モニュメント「NEURO_SURGE」。幅9m、高さ5mのストレッチスクリーンに触れ、押し込むことで自らを活性化するイメージを表現した「INTERACTIVE WALL」。これらの作品は、さまざまな情報、人間関係、社会構造、インフラ、 全てが複雑に絡み合った状況を繊細さと大胆さで表現し、日々の喜怒哀楽に晒される生活者の感覚神経その情報伝達の様を可視化している。
These installations were created in collaboration with SHISEIDO’s Team 101. Taking ideas from neuroscience, we worked to interact with the senses and awaken the possibilities of the viewer, expressing the philosophy behind SHISEIDO’s new skin care series. NEURO SURGE was a large-scale monument that pierces through the atrium between the first and second floors of the Shiseido Ginza building. Created from advanced-material fibers and standing nine meters tall, the work displays changing expressions of light. Meanwhile, INTERACTIVE WALL is a nine-meter wide, five-meter tall screen of stretch fabric. Touching and pushing the screen creates a visual image of self-activation. With delicacy and boldness, these installations expressed the complex way everything was intertwined—different kinds of information, human relationships, social structures, infrastructure. They were a visualization of the information transmission carried out by the sensory nerves of consumers / ordinary people, exposed to human emotions on a daily basis.
Executive Creative Director：Yoji Nobuto (SHISEIDO Team 101)
Creative Director：Yu Miura, Rikiya Uekusa (SHISEIDO Team 101) / Kosuke Oho (WOW)
Director / Designer：Keisuke Hori (SHISEIDO Team 101) / Tatsuki Kondo (WOW)
Space Designer：Koji Nakae (HAKUTEN)
Construction Manager：Yosuke Ono (HAKUTEN)
Technical Director / Programer：Seiya Takasawa (WOW), Masaya Ishida, Naomi Kuga, Taku Nakajo (HAKUTEN)
Music Composer：Masato Hatanaka
Production Manager：Yukiko Nishida (NS Corporation) / Ayano Oga (HAKUTEN)
Engineering Support：Arup
Producer：Shinichi Saeki (WOW) / Katsumasa Saegusa (NS Corporation) / Yuta Saito (HAKUTEN)
PHOTO: ©TOMOOKI KENGAKU
