short movie #1, 2005
Audio-visual, PAL 4:3 Stereo, 2’40”
The crackers of a renown food brand are put under examination: from an analysis under the lens of the apparent handicraft irregularity of the typical small holes to an overview and comparison of the content of a whole packaging. The intent is to underline the non-reality represented by a product-image and let to emerge the hypocrisy of the commercial message that is an emblem of the illusion of a genuine world and of a false nature, unmasked thanks to the very matter of the product, or in this case by the 39 holes of the crackers.
This artwork confirms the interest for the nutrition topic, the relationship between image and substance, and all the social implications such as the mystification of the nature and the creation of an aesthetic model of genuineness, this is to say the need for someone to recognize oneself even in food products that could be defined “food-symbols.”