Course description: In some locations, it can take more than a year from the time someone learns about solar until they decide to sign and contract and move forward. This time delay is expensive, and leads to higher installed costs for solar PV in the U.S. This 4-hour course is designed to help your team gain foundational knowledge about the barriers and challenges of customer acquisition (the time and money spent doing outreach, education, and sales to attract solar customers) for solar projects in the United States. You will gain an understanding of the success rates of community solarize programs and community solar in acquiring customers, as well as barriers related to each. You will learn how customer acquisition is related to project and program design, with a specific focus on best practices for serving LMI customers. Beyond the training, you will be able to identify and understand relevant case studies and resources on customer acquisition related to your program, as well as be able to use demographic tools and databases to learn about your target customers and employ marketing strategies to reach them.