Tropicana wanted to remind their customers that their juice is a 100% pure source of natural energy to get them through their busy and often exhausting day. Instead of just saying it, they wanted to prove it with a memorable execution that would position Tropicana orange juice as the brand that has the best oranges for their juice..
We created a billboard that harnesses the energy from oranges to illuminate
a neon sign that reads "Natural Energy" & the Tropicana logo.

Executive Creative Director: Alexandre Hervé
Creative Director: Siavosh Zabeti
Creative Director: Alexander Kalchev
Art Director: Alexander Kalchev, Siavosh Zabeti
Copywriter: Siavosh Zabeti, Alexander Kalchev
Director: Johnny Hardstaff
Account Director: Julie Régis
Agency Producer: Guillaume Cossou, Florence Gabet
Production Company: Unit9
Executive Producer: Piero Frescobaldi
Producer: Michelle Craig
Production Design: Alex Marden
Installation / Special Build: Artem UK

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