Client: ESPN

X Games Seventeen - Ridiculous

A collection of footage of the best X Games athletes at their best, attempting (and often succeeding at) some of the most dynamic and boundary-pushing tricks in sports. The footage is mixed with and augmented by clever animation.

Format: Broadcast

Launch Date: July 2011

Agency: Wieden+Kennedy New York

Creative Directors: Brandon Henderson, Stuart Jennings

Copywriter: Larry Pipitone, Eric Collins, Joey Ellis

Art Director: Larry Pipitone, Eric Collins, Joey Ellis

Producer: Cheryl Warbook

Account Team: Casey Bernard, Ken Fineo, Ryan Burke

Executive Creative Directors: Scott Vitrone, Ian Reichenthal

Agency Executive Producer: Gary Krieg

Production Company: Buck

Editorial Company: Buck

VFX Artist: Buck

Online / Conform: Buck

Music + Sound Design

Composer: Ghostface Killah

Sound Designer: Joseph Fraioli (jafboxsound)

Song: "The Champ"

Producer: Andrew Charles Kahn (music search, Goodear)

Mix Company: Sound Lounge (Hudson)

Mixer: Pete Buccellato (Sound Lounge, Hudson)

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