X Games Seventeen - Ridiculous
A collection of footage of the best X Games athletes at their best, attempting (and often succeeding at) some of the most dynamic and boundary-pushing tricks in sports. The footage is mixed with and augmented by clever animation.
Launch Date: July 2011
Agency: Wieden+Kennedy New York
Creative Directors: Brandon Henderson, Stuart Jennings
Copywriter: Larry Pipitone, Eric Collins, Joey Ellis
Art Director: Larry Pipitone, Eric Collins, Joey Ellis
Producer: Cheryl Warbook
Account Team: Casey Bernard, Ken Fineo, Ryan Burke
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Agency Executive Producer: Gary Krieg
Production Company: Buck
Editorial Company: Buck
VFX Artist: Buck
Online / Conform: Buck
Music + Sound Design
Composer: Ghostface Killah
Sound Designer: Joseph Fraioli (jafboxsound)
Song: "The Champ"
Producer: Andrew Charles Kahn (music search, Goodear)
Mix Company: Sound Lounge (Hudson)
Mixer: Pete Buccellato (Sound Lounge, Hudson)
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