Our next MoMo on June 27th will be all about usability and User Experience in the mobile world. We will have three awesome keynotes:

Learn how great user experience drives business success from Usecon (Peter Strassl)
Gain insight on a how mobile products need to be designed to reach an elderly target group from Emporia. You will be surprised that there is a lot more than just big letters on a display ;-)
Microsoft Austria will allow us a glimpse into the future of user experience with Kinect (Andreas Schabus Microsoft Austria)

At the same time while our keynotes are held at NHM, two fantastic experts that we are flying in from Germany, Ahmet Emre Acar and Werner Alexander Jansen, will hold a workshop at TU Wien for a group of 20 MoMo people to the process of “Design Thinking”: A method from Silicon Valley that teaches to balance analytical and intuitive thinking – the rational and the emotional – for the solution and prototyping process when creating products.

The results of that workshop will be shown to the MoMo audience briefly at the end of this MobileMonday session.

We gladly welcome Verena Krawarik, responsible for Innovationsmanagement @ APA, as our host of the evening.

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