The internationally renowned designer Stefan Sagmeister is known for his unorthodox, provocative designs that tweak the status quo and reinterprets the role of design in society.
When winning the AIGA Award he was described as follows:
"A cunning trickster turns convention upside down, stretches the bounds of propriety, stomps on mores and taboos and alters popular perceptions. Stefan Sagmeister has long fit this “bad boy” bill. Known for upsetting norms, he tricks the senses through design, typography, environmental art, conceptual exhibitions and, lately, video."
Long ago, Sagmeister, whose motto was “Style=Fart,” replaced style with attitude. His designs are rooted in disorienting images and self-defining aphorisms. With apparent ease, Sagmeister morphs—as tricksters are wont to do—taking on various skins, from graphic designer to conceptual typographer to performance artist. When the mood strikes, he returns to being a designer, and a completely new cycle of transformation commences.
When giving an AIGA lecture in 1999, he had the lettering for the event poster carved into his naked body; for his 2003 “Sagmeister on a binge” exhibition poster, he ate 100 different junk foods, gaining more than 25 pounds, and took “before” and “after” photographs of his semi-nude body. For a short typographic film, he dangled precariously out of an upper-story window of the Empire State Building as police scrambled with nets below. Many similar feats can be added to this list.
Hi last project was The Happy Show and The Happy Film. In both projects, Sagmeister undergoes a series of self-experiments (each experiment lasting three months)--with meditation, cognitive therapy, and mood-altering pharmaceuticals--attempting to improve his personal happiness. I am usually rather bored with definitions," Sagmeister says. "Happiness, however, is just such a big subject that it might be worth a try to pin it down." The Happy Show, Sagmeister's first museum show in the United States, documents his adventures in video, print, infographics, sculpture and interactive installations, most of which were custom-made for this exhibition. Here, he offers his own witty and poignant thoughts and reasons for his ten-year exploration of happiness.
Sagmeister fell in love with logoloop the unique endless folding card at a Munich Design festival meeting Olaf Hartmann one of the inventors. He decided to use logoloop to promote the launch of The Happy Film on i-tunes.