The latest effort for Jack Daniel's was shot on 6 different film stocks to create a spot that could not be replicated using cheaper digital methods. The art cards were carved into one inch thick blocks of solid maple, run through a letterpress, scanned and added to the end frames.
Client: Jack Daniels
Agency: Arnold Worldwide, Boston
Director: Max Malkin
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Art Director: Travis Robertson
Copywriter: Bryan Karr