multisite.co - Does your organization have multiple locations in different geographic areas?
Maybe they are franchisees, licensees, distributors, agents or dealers that sell your products or services across the county or around the world.
Regardless of your industry, properly managing your brand while employing effective online marketing strategies that engage consumers at the local level can be extremely challenging.
It’s the age old franchise dilemma: the franchisees want to do more of their own local online marketing to generate more leads to grow their business, but the franchisor wants to maintain control of the brand.
The good news is that it’s possible to do both.
Would it surprise you to learn that over eighty percent of consumers use the Internet to do research before buying?
It’s true. And recent studies show that over fifty percent of those Internet searches have “local intent”, which means that while consumers may search nationally, they engage locally and they tend to gravitate to local websites.
So if you are a company with multiple locations, your online marketing efforts will be most effective if each of them has their own local web presence.
Of course your location owners are busy running their businesses and many don't have the time or expertise needed to develop, launch and maintain an effective local online marketing campaign.
So, typically the choices have been to; not have a strategic local web presence at all, or to provide minimal, “bare-bones” online exposure through the use of franchisee or agent microsites.
And while some organizations choose to list their franchise locations or agents within the corporate website, those listings lack the SEO impact of a local website, which can cast a wider net through a broad range of search terms and geographic locations.
Whether you are a rapidly expanding franchise, a recent start-up or established industry leader, our professional team is ready to guide you through the process.
Contact us today to see how we can help maximize the marketing efforts of your multi-location organization.
