MyBoardwalk is the name of the Santa Cruz Beach Boardwalk's cashless card program that has replaced the use of tickets and tokens. You can use MyBoardwalk Cards for rides, arcade games, midway games and attractions. This video introduces the "spokesman" for the MyBoardwalk Card. He's cute, he's funny, and he LOVES the Boardwalk. He's your "ticket" to a whole lot of fun.
Let's do it!
Check out beachboardwalk.com/myboardwalk for more information.