We rented a prime retail shop and turned it into a live billboard. 3D projections featured a series of potential businesses that changed constantly. This was our challenge to Singaporeans to generate the best business idea to fill the space. The winner received The Space rent-free from Martell to grow their new business.


60,111 followers on Twitter. 29,442 fans on Facebook. 2,068,594 total unique views for all social media, blogs and forums. 26.3 million Google search listings for “ultimate start up space”. 40% increase in search traffic for Martell. $869,609 in free PR.

And 1 new business.

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