We collaborated with Dark Energy Films and DigitasLBi to create a series of social films for Pringles.
For each film we were tasked with re-imagining, designing and animating the ‘epiphany moments’; the fantastical worlds our heroes become immersed in when taking a single bite of the flavours.
Using mixed media, we came up with surreal worlds for the flavours, where tasty food interacts with our actors and different styles of illustration, transporting the viewers into the world of Pringles.
Agency: Digitas LBI
Executive Creative Director: Peter Drake
Creative Director: Matt Watson
Creatives: Jonny Palmer, Andy Russell and Rachael Kendrick
Agency Producer: Alice Dunoyer
Planning Director: Bernard Valentine
Client Partner: Alicja Lloyd
Account Manager: Jack Davis
Production Company: Dark Energy Films
Director: Chris Strong
Executive Producer: Matt Brown
Producer: Mickal Colker-Pearlman
Editor: Christian Lyndon
Animation: Cookie Studio
Creative Director: Thiago Maia
Producer: Thierry Levy
Design: Alexis Rabeuf, Julia Olsson & Nicola Destefanis
VFX Supervise: Thiago Maia
3D Tracking and Animation: Alexis Rabeuf & Nicola Destefanis
2D Animation: Alexis Rabeuf, Julia Olsson & Nicola Destefanis
Cell Animation: Josep Bernaus Valls