Besides being approached by MTV to develop the graphics package/identity of the San Miguel Primavera Sound Mag show for MTV, we were also asked to work on part of the actual content for the show.
This section was called "Cifras que Cantan" (which roughly translates into something of the likes of "Weird figures") and went about showing a bunch of quirky - and often surreal - figures about the Primavera Sound Festival and it's punters. Evidently the aim was to make it friendly, unpretentious and above all - fun. Not just the outcome, but certainly the process too : )
Design & animation concept, art direction, design & animation
Make sure you check out all episodes of "Cifras que Cantan" - vimeo.com/channels/cifras and "Consejos" - vimeo.com/channels/consejos – the other segments we created for the San Miguel Primavera Sound Mag.
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