Besides being approached by MTV to develop the graphics package/identity of the San Miguel Primavera Sound Mag show for MTV, we were also asked to work on part of the actual content for the show.

This section was called "Cifras que Cantan" (which roughly translates into something of the likes of "Weird figures") and went about showing a bunch of quirky - and often surreal - figures about the Primavera Sound Festival and it's punters. Evidently the aim was to make it friendly, unpretentious and above all - fun. Not just the outcome, but certainly the process too : )

Project info
Client: San Miguel - & MTV Networks -
Production company: MTV Networks - & Goroka -

Our role
Design & animation concept, art direction, design & animation

Scripts: MTV Networks - & Goroka -
Sound design: Goroka -

Make sure you check out all episodes of "Cifras que Cantan" - and "Consejos" - – the other segments we created for the San Miguel Primavera Sound Mag.

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©2011 Binalogue

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