Since 1981 Michael Osborne Design has undertaken hundreds of pro-bono design projects for non-profit groups. After many years of working on these projects, in between the firm's regular client work, Michael recognized that there was a real need for sustained support for his non-profit clients. As a result, he developed a plan to create a separate non-profit design firm that would provide services for other charity-based non-profit groups. And so, this 'new model' design firm, Joey's Corner, a non-profit 501(c)3 organization, was founded with an Ideas that Matter grant in 2006. Joey's Corner honors the life of Michael's deceased son, Joseph Michael Osborne, 1980-2004, and is funded by donations, fund-raising events, and whenever possible, underwritten by a sponsor or by the non-profit client.