An ident brief set by Nexus Studios.

For this channel ident, I wanted to capture different aspects of the channel and it's alternative appeal.
The box is a metaphor for a television and each side of it portrays different sides of the channel (hip-hop and rock). The underground location was selected to strengthen the channel's underground appeal with the visuals of graffiti-like characters.

Credits:

Beat Boxing - Jay Blak
Bass - Karn Sylvester

Technical Support - Lydia Hibbert and Robbie Munn

2010

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