BMW M3 - Horsepower

BMW M3 - (Behind The Scenes)

The e93 M3 is one of my favorite machines of all time. It has a beautiful engine. I wanted this concept to show how fast this thing reaches 60mph. Since it does so in only 4.5 seconds, that is precisely the length of the commercial. It is literally the time it takes the vehicle to accelerate to 60mph.

2011 Winner 2nd in BMW International Automotive Competition
2011 Winner Silver Addy Award
2011 Winner Silver Telly Award
2011 Viral content in Taiwan and China

Director: Gevorg Karensky
Cinematographer: Chris Saul
Driver/Editor: Dan Bartolucci
Special Thanks: Henry Kuo

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