To young copywriters and art directors everywhere: Nothing can stop you!
During this recession, the advertising class of '09 from Berghs School of Communication needs help and support. That's what we in the class of '10 are trying to give them. We wrote and recorded a song, sold it at some of Swedens leading advertising agencies (at the price they were willing to pay) and held a benefit gala at the school. All the money we recieved was given to the graduating class to help them complete their portfolios.
*Over €120 was recieved during the first day
*The single sold out in one afternoon
*Article at resume.se, Swedens most well visited webbsite for advertisers
*Several blog posts about the project
*The largest number of positive RSVP:s to any party at Berghs.
*And this is only the beginning...
(Well, actually we just hijacked the music competition "Berghs Rock". And won it)