World IA Day Zürich, 24. Februar 2018
Abstract: Today, it is unthinkable to approach any product without analysing the data behind. When using data in an interface, however, there is a fine line between being useful and being annoying. I will share our experience in XING B2B of how some design problems can be solved with data. My focus is how, based on user needs, smart data can help enrich the interface in order for the users to be guided through the system more quickly and efficiently.