Directed by Todd & Kylie in collaboration with agency Wieden + Kennedy and animation partners Sun Creature, Travel Oregon is a loving homage to the natural wonders of the state.
To achieve a look that both harked to the hand painted methods of the golden age of Disney and the epic films of great Japanese animation studios and was something that was ownable by Travel Oregon, Sun Creature assembled specialized team of accomplished painters and artists in an extensive art and technical exploration phase.
The campaign was renewed in 2019 with Todd & Kylie and Sun Creature pushing the creative limits even further with more fantastical creatures and sweeping vistas.
See Case Study: psyop.com/project/travel-oregon-only-slightly-exaggerated
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