Diversified Business Planning

As traditional sources of funding continue to stagnate or decrease, area agencies on aging (AAAs), especially those serving rural areas, are facing difficult challenges in maintaining programs and services. Appalachian Agency for Senior Citizens, which operates in the rural Appalachian area of Virginia, has developed a strategic plan through creative partnerships and innovative programming to diversify their business plan and funding streams. Presenters will share their experience in building strong community partnerships, developing diversified revenue streams and fee-for-service programs, and with how traditional aging programs can also be presented as value-added services through strategic marketing, even in a challenging rural environment. The importance of measured outcomes to the marketing and development plan will also be discussed. Lessons learned and best practices for business development will be applicable to AAAs and community-based organizations serving all populations and markets.