A client challenged us to help them create an identity for a resort that was 2 years away from welcoming its first guest, in a largely undeveloped region of Costa Rica that currently sees virtually no tourism despite amazing natural assets. As we dug in, we realized the more pressing need was creating an awareness and interest in the destination, before embarking on creating an identity for the development.
This video is our first attempt at capturing a story about an unknown place by letting the locals tell it themselves.
Videos of destinations are usually just looked at, seldom looked into. We set out to accomplish the latter. We encourage you to do the same.