Thanks to its brewing process, Peter’s Cold Brew is a much blacker (stronger) coffee than any other. To show how black it actually is, we created a “blacker than black” campaign – both, figuratively and literally. Therefore, besides the darker humour headlines, we hired an infamous, local print house and crafted a series of hand-made posters, printing on black paper with blacker ink.
The Black 2.0 Ink, that absorbs 98.9% of visible light, and takes only one coat to eliminate nearly all light. So we used 5 coats.
That’s how black. By McCann Prague.