PROJECT: Fashion Film starring David Gandy.
CLIENT: Velour Magazine
ORIGINAL CONCEPT: Eddie Bovington
DIRECTOR: LJ Hopkinson
DOP: LJ Hopkinson
STEADICAM: LJ Hopkinson
PRODUCTION: LJ Hopkinson
EDITOR: Inigo Manby @ LYJ
COLOURIST: Dan Turner @ LYJ
LYJ were asked to direct & produce a unique fashion film starring David Gandy for Velour Magazine, to run alongside their main editorial shot by editor-in-chief Eddie Bovington.
WHAT WE DID...
We didn't want to shoot a generic behind the scenes, instead we wanted content viewers could engage with on an emotional level ... Over several meetings with the photographer Eddie Bovingdon, LJ Hopkinson and Inigo Manby devised a narrative that could hold the film together whilst shooting around the stills story.