We where commissioned to design the whole image for the 12th edition of Elektra International Digital Arts Festival. The mandate included a program book, website, mobile website, videos, magazine ads, banners, newsletter design, signage and off course we added a reactive projection to the mix.
In this video Capucine and Catherine (designers in the project) talk about the software we developed to create unique patterns on each of the declinations for the campaign.
The output of this software is vectors, so they could import them to Illustrator or inDesign and incorporate it with their layouts.
Elektra 12 Website: elektrafestival.ca/2011/