Juego Sagrado (Sacred game) is a football/soccer TV show for Fox Sports prime time about the SAF (Argentina Soccer Superleague). The concept is "top-quality Argentine soccer" with a modern 2D aesthetic with a palette of Argentine flag colors with special golden touches.
This is one of the five show packagings we built with visual systems that have both familiarity and diversity, setting a special and differential way to talk about Argentine soccer. They are part of the same system with a flat 2D aesthetic, powerful palettes, full screen frames, football iconography and high impact layouts.
Produced by Superestudio & Lamole
Executive Creative Director SE: Ezequiel Rormoser
Executive Producer SE: Marcos Torres
Creative Direction, Art Direction, Concept and Graphic Design: Martin Ferdkin
Logo Design: Alejandra Lan
On screen Graphics: Mariano Pagella, Alejandra Lan and Pia Vivo
2D Animation (Open): Horacio Herrero
2D Animation (Other): Martín Muerza and Ezequiel Odone
Production: Angie Blasco
Fox Network Group Latin America
Juan Pablo Cionci, Creative Director