Opel - Pay With Views (Cannes Lions PR Gold winner)

To underline the innovative character of the Opel online editions, we allowed people in the Netherlands to buy an Opel online edition model with views for YouTube test-drive videos promoting the models.

Full creditlist

Agency: JWT Amsterdam

Creative Partner: Bas Korsten

Creative Directors: Friso Ludenhoff, Maarten Vrouwes

Creative Art: Maarten Vrouwes, Michael Jansen

Creative Copy: Friso Ludenhoff

Connection Strategist: Angelique Schreuders

Business Director: Alewijn Dekker

Senior Concept Producer: Andreas Moeller

Digital Producer: Reinier Slothouber

Producer: Chariva Geurts

Digital Designers: Mark van de Vis, Leo Scholtes

Visual Designer: Ronald Mica

Production Company: Doogle / Amsterdam

Director: Huub Lensvelt

Producers: Friso de Ronden, Sytse Kuilman

Camera: Karim Jobe

Edit + motion design: Tim Arnold AV

Awards

ADCN: 'Brand Activation & Experience' / Bronze

SAN: 'Smart Idea' / Nomination

ESPRIX: 'Innovation & Transformation' and 'Durables' / Nomination

CANNES LIONS: PR / Gold Lion and Silver Lion

CANNES LIONS: Direct / Bronze Lion

WPPED CREAM AWARD: Public Relations consumer marketing

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More work at instagram.com/timarnold.av/